Coca-Cola Bottlers Japan Announces Vending Machine Sales of Monster Energy (355ml can) from Early June
Sequential Rollout Across the Entire Operating Area for the Peak Summer Demand Season to Expand Consumer Purchasing Opportunities

Coca-Cola Bottlers Japan Inc. (headquartered in Tokyo; Representative Director, President & CEO Calin Dragan; hereafter “CCBJI”) today announced that it has commenced sales of Monster Energy (355 ml can) in vending machines across its operating area from early June 2026.

This initiative is based on the agreement announced on April 30, 2026, with Monster Energy Japan (headquartered in Tokyo; Representative Mitsuhiro Matsumoto) and Asahi Soft Drinks Co., Ltd. (headquartered in Tokyo; President and Representative Director Kayoko Kondo), which holds the brand’s distribution rights in Japan. In line with the peak summer demand season, the rollout is proceeding sequentially across vending machines throughout CCBJI’s entire operating area, covering Tokyo, Osaka, Kyoto, and 35 other prefectures. Sales will commence progressively depending on location and installation conditions.

CCBJI is driving the transformation of its vending business to realize its strategic business plan, Vision 2030. As part of ongoing efforts to advance digitalization, optimize product assortments through the adoption of advanced technologies, and improve operational productivity and efficiency, CCBJI will deploy Monster Energy—Japan’s No.1 energy drink brand* with a strong fan base—through its industry-leading, large-scale vending machine network, one of its core strengths. Through this initiative, CCBJI aims to expand consumer choice and purchasing opportunities while further enhancing the value of its vending machine channel and contributing to the continued growth and revitalization of the vending machine market in Japan.

*Source: Soft Drink Research Institute estimates, based on manufacturer shipment volume (cases) in the Japanese energy drink market, January–December 2025.

Product Overview
　Product Name: Monster Energy
　Package / Size: 355 ml can
　Suggested Retail Price: JPY 213 (excluding tax) / JPY 230 (including tax)
　Category: Carbonated soft drink
　Sales Channel / Area: Vending machines across CCBJI’s operating area

Monster Energy, an energy drink brand, has been sold globally since its launch in the United States in 2002. It entered the Japanese market in 2012 and has continued to expand its presence as a leading energy drink brand in Japan. Monster Energy is not just a drink. It’s a lifestyle in a can, fostering shared experiences with fans across music, gaming, motorsports, and action sports.

Guided by its mission to “deliver happy moments to everyone while creating value,” CCBJI will continue to collaborate with a wide range of partners and provide sustainable value to all stakeholders.

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