- 10% : Employee volunteers
- 1 Million : Total participants to community programs
What we are doing
12.Responsible Consumption and Production
As the number of tourists and foreign residents in Japan has increased in recent years, the Coca-Cola Bottlers Japan Holdings Inc. Group(CCBJH Group) has been taking part in business initiatives for the development of regional areas. We are also promoting the Olympic Movement in advance of the Olympic Games Tokyo 2020. This currently includes measures to help international customers conveniently purchase products they trust
We have prepared multilingual POP materials (in-store supplementary materials) to help consumers from many nations conveniently purchase products they trust. Coordinating with our business partners, we will offer materials at restaurants so that consumers from overseas can easily order and enjoy Coca-Cola products. On our vending machines, information is also displayed in multiple languages and, with the help of a smartphone, product information can be accessed in up to 15 languages (Japanese, English, Traditional Chinese, Simplified Chinese, Korean, Thai, French, German, Spanish, Portuguese, Russian, Italian, Vietnamese, Indonesian, Arabic). We aim to expand the number of multilingual vending machines by 2020.
Previous vending machines were not designed in a way that took the needs of non-Japanese consumers into consideration, even in locations with many tourists. Accordingly, we developed a vending machine that makes it easy for consumers from overseas to select and purchase beverages. We installed the first such machine in Asakusa, a historic district that attracts many overseas visitors.
These vending machines are covered in appealing,original Japanese-style art and display information in multiple languages. The product line-up includes Coca-Cola and Fanta, brands familiar to overseas consumers from many countries, as well as beverage flavors that are exclusive to Japan. Information can also be viewed on local tourist attractions by scanning a QR code,which was added to help consumers have an even more satisfying experience.
As part of providing support for athletes aspiring to compete in the Olympic Games Tokyo 2020 and as another way to promote the Olympic Movement, the Coca-Cola system members are working to install and popularize Japan Olympic Committee (JOC) support vending machines. A portion of the proceeds from JOC Olympic support vending machines is donated to assist athletes through the JOC. By the end of 2018, 2,068 machines had been installed in our sales area.
Coca-Cola Bottlers Japan Inc. (CCBJI) considers plant tours a method of direct communication with stakeholders, especially consumers and business partners. We off er tours of the Zao Plant (Miyagi Prefecture), Tama Plant (Tokyo), Tokai Plant (Aichi Prefecture), Kyoto Plant (Kyoto Prefecture), and Ebino Plant (Miyazaki Prefecture). Around 167,000 visitors toured these plants in 2018. In order to remain a trusted partner to our stakeholders, CCBJI will continue to communicate information in an easy-to-understand manner about its activities and The Coca-Cola Company's production processes and food safety initiatives, so that consumers can feel confident in choosing The Coca-Cola Company's products.
July - Aug. 2019, we held "summer school" for local children and their parents at five factories where they toured the factories. In addition to regular factory tours, this program includes various initiatives such as "Drink Education", "the importance of hydration" ,"Initiatives for a society with zero waste" and water resource protection activities in the manufacturing process of Coca-Cola products. In 2019, approximately 1,600 customers experienced this special program.
In March 2019, with the cooperation of students from the Kyoto University of Foreign Studies, we held the "Let's Enjoy the Environment in a Foreign Language 2018" event at the Kyoto Plant. Parents and children learned about environmental problems while becoming familiar with English, through a fun program consisting of a skit, a filtration experiment, and other activities devised by the university students.
As an attempt to revitalize the region, we are making efforts to resolve issues in collaboration with the region.
The event "Ideason: Mie Mirai ~Connecting us and society through happiness~" was held under collaboration between Mie prefecture, Dr' Aoki's laboratory (the School of Humanities of Mie University), NPO M Bridge and CCBJI. The event participants sought ideas to increase Mie's attractions and to solve problems through discussions, envisaging Mie's happy future. Taking place between Dec 2018 and Mar 2019, this program was attended by a total of 265 people of various generations. They thought about regional issues and exchanged opinions through workshops. There was a huge reaction from the participants, and we received the comment, "I want to continue to take part in such an opportunity and get involved in the community's problem solving", etc.
※What is Ideason?
This is a coined word combining "idea" and "marathon", which has been used in U.S. since around 1990s. It refers to events in which participants think about a specific issue and figure out ideas to improve the situation within a limited time.
This discussion-based program is also called an "intellectual leisure" and has the large potential as it helps nurture the participant's independence.
Mie Mirai also provides an opportunity for those in academy, industry and government to discuss the creation of Mie's better future.
In Sendai City, Miyagi, we set up the organizing committee with the Sendai City and NPO, Wakatsuku, and implement the Sendai Youth Award to promote youth's active participation in society further. The award has been given to young groups for their activities tackling social issues since 2017.
In 2019 the final round of presentation was conducted on Nov 14 at the Sendai Civic Activity Support Center, where 10 shortlisted groups made passionate presentations about environmental issues, community revitalization, etc. This award has been evaluated highly by the participants, as it could lead to increasing youth's motivation. They commented "This prize is a good opportunity to make youth activities known to many people and I'm glad that our activity is evaluated highly", etc.
In Fukushima Prefecture we're working on the "Challenge Internship Program" with the Fukushima prefectural government and the Fukushima Regional Activity Group Support Center, supporting them in reconstruction from the earthquake disaster.
Under the theme of "helping the youth learn and experience", the program offers opportunities for young people to experience as interns the community reconstruction/creation activities conducted by various organizations for around 10 days. The issues and problems in Fukushima are shared and discussed through the participants' presentations. This year, 55 persons took part in this program, who afterward commented positively, "I was able to experience a lot of things through interactions with people in the community", "I was able to revisit the future direction", etc. This gains public favor as a meaningful effort that raises young people's awareness.
We hold environmental education programs in various locations in order to raise awareness about the importance of conserving water and preserving nature. In 2018, local community members and employees participated in water conservation activities in 11 of our plants' water source areas through the Coca-Cola "Learn from the Forest" projects. At Coca-Cola "Learn from the Forest" projects held, a total of 421 employees and their family members thinned forest undergrowth, helped plant rice fields, and tried woodworking while learning about the indispensable nature of water resources.
|Production plants||Place||Project name|
|Zao plant||Zao town, Miyagi||The Coca‐cola "Learn from the Forest" project in Miyagi ZAO|
|Saitama plant/Iwatsuki plant||Katashina Village, Gunma||The Coca‐cola "Learn from the Forest" project in Gunma KATASHINA|
|Ibaraki plant||Ishioka city, Ibaraki||The Coca‐cola "Learn from the Forest" project in Ibaraki ISHIOKA|
|Ebina plant||Atsugi city, Kanagawa||The Coca‐cola "Learn from the Forest" project in Kanagawa ATSUGI|
|Tokai plant||Ena city, Gifu||The Coca‐cola "Learn from the Forest" project in Gifu ENA NAKANOHOU|
|Kyoto plant||Ujitawara town, Kyoto||The Coca‐cola "Learn from the Forest" project in Kyoto UJITAWARA|
|Production plants||Place||Project name|
|Akashi plant||Tambasasayama city, Hyogo||The Coca‐cola "Learn from the Forest" project in Gifu ENA NAKANOHOU|
|Daisen plant||Houki town, Tottori||The Coca‐cola "Learn from the Forest" project in Tottori HOUKI|
|Hongo plant||Mihara city, Hiroshima||The Coca‐cola "Learn from the Forest" project in Hiroshima MIHARA|
|Komatsu plant||Saijo city, Ehime||The Coca‐cola "Learn from the Forest" project in Ehime KOMATSU|
|Tosu plant/Kiyama plant||Tosu city, Saga||The Coca‐cola "Learn from the Forest" project in Saga TOSU|
|Kumamoto plant||Aso city, Kumamoto||The Coca‐cola "Learn from the Forest" project in Kumamoto ASO|
|Ebino plant||Ebino city, Miyazaki||The Coca‐cola "Learn from the Forest" project in Miyazaki EBINO|
We also contribute to the healthy physical and mental development of youth by providing a place to experience farming, nature, and communal living through supporting the NPO Ichimura Nature School. In 2018, during an 8-month period, 58 elementary school (from 4th grade) and junior high school students (up to the 2nd year) spent their weekends learning leadership skills in a natural setting in Tosu, Saga Prefecture. The program has received a commendation from Saga Prefecture and won acclaim from those in the community and beyond.
The Coca-Cola Foundation carries out a scholarship aid initiative to develop and nurture the type of young talent required by the international community, as well as develop human resources that support the local communities. For over 40 years, this initiative has helped students with financial difficulty to attend university. In 2019, we gave scholarships to 41 new students.
*The Coca-Cola Foundation scholars are recruited through each high school every fall.
● Support for environmental education
The Coca-Cola Foundation is a Public Interest Incorporated Foundation that awards the “Coca-Cola Environmental Prize” to young people in each region who conduct environmental volunteer activities to promote and support community-based environmental education and environment conservation.
The CCBJH Group believes that thriving communities are a prerequisite for sustainable business activities and conducts a wide range of social activities in local communities based on this belief. Through our core business, we engage in activities such as supporting food banks and collaborating with local governments on agreements to supply drinking water to emergency shelters during disasters. By being involved in these ways, we are forging deeper ties with the community and expanding relationships.
In preparation for large-scale disasters, the Coca-Cola Bottlers Japan Inc. Group has entered into agreements with local governments within our distribution area to provide emergency supplies during a disaster. In addition to giving priority to the supply of drinking water to emergency shelters during a disaster, the Group provides beverages, free of charge, from vending machines at city offices and schools. At the end of 2018, we had made agreements with 586 local governments.
A food bank is an initiative or group that provides food—which was disposed of but is still fi t for consumption—to people and organizations in need. We have entered into partnerships with food banks such as Second Harvest Japan, which was the first food bank in Japan and is a member of the Alliance of Japan Foodbanks, and the Food Bank All Japan Association, to carry out initiatives regarding food donations. In 2018, we started donating to new food banks in Osaka and Kagoshima prefectures and supplied beverages through 18 organizations to approximately 1,100 institutions including social welfare facilities and facilities that provide meals for children with busy or absent parents. Because we want to help in any area that we can, while also ensuring our reduction of wasted stock, we are continuing to develop our product donation activities.
The CCBJH Group aims to create shared value by contributing to the revitalization of regional economies through business, while also staying mindful of community issues and undertaking a wide variety of specifi c support activities. In particular, we manage two corporate sports teams, the Coca-Cola Red Sparks men's rugby team and the Coca-Cola Red Sparks women's fi eld hockey team, who not only deliver game-day thrills to a large number of local fans but also create opportunities for kids to be active and improve their skills in a safe way through educational sports clinics. Both teams are also proactive participants in local events as part of building vibrant communities and a society in which everyone can live healthy and active lives.
1.Materializing CSV (Creating Shared Value) with society
We will materialize CSV (Creating Shared Value) by making contributions to local economies through our businesses including sales activities and generation of employment, and engage in various support in response to the challenges and issues local communities face at all times.
2.Dialogue and engagement with stakeholders in the communities
We carry out various activities with collecting the needs of local communities at all times. Upon implementing the activities, we keep in mind having dialogue and engagement with more diverse and greater number of stakeholders.
3.Guidelines on support*
When marketing is involved, we understand and comply with the policies stipulated by The Coca-Cola Company（TCCC）including “Responsible Marketing Policy” and “Global School Beverage Guidelines”. Bylaws correspond to the following guidelines upon implementing activities.
・It shall align with Our Mission, Corporate Identify, and Culture.
・The priority theme to support an activity shall be “Health and Wellness”, ”Environment” and “Community”.
・Upon supporting an event, it shall be aimed at resulting in CSV (Creating Shared Value) with society, which also enables us to win publicity, and to make diverse and greater number of stakeholders including employees engaged and participate.
・We never support organizations or entities that discriminate based on race, gender, skin color, nationality or social origin, religion, age, disability, sexual orientation, or gender identity.
・We basically do not support individuals, religious endeavors, political, legislative, lobbying or organizations.
*Note that we follow the definitions of “Organize”, “Sponsor”, “Partner” “Support” and “Marketing” as stated below.
Organize：Planning, execution and management of operations by us as a main role.
Sponsor：Proactive cooperation upon execution including monetary support by agreeing on the summary of a business, an activity, an event etc.
Partner：Provide support to a plan, a business, an activity, an event, a corporation or organization to expose the company name etc.
Support：All of the above
Marketing：Marketing includes all commercial advertisement that can be spread to general public through media. Key objectives of the media are to promote products or influence consumer behaviors. Communication for mainly non-profit purposes such as education and public service advertising are not included.
The policy is enacted and enforced effective January 1, 2018.