Against a backdrop of rising operational costs such as ingredients and labor, Coca-Cola Bottlers Japan Inc. has reinforced 'Beverage Management' initiatives to enable drink menu more attractive while improving profit margin of E&D outlets.
Beverage Management Program offers support for eateries to generate profits through proposals of various mix drinks leveraging soft drinks.
We are proposing a new lineup of beverages to enhance the menu with value-added "small luxury" items developed with agility from the insights we captured on changing consumer needs and trends.
Proposal on mocktails
Do you know Mocktails?
"Coke mix" means Coke-based mocktails!
We aim to expand the variety of "new beverage experiences in eating and drinking establishments".
Proposal on alcohol mix
We propose plenty of menu items with 200 or more selections and selling stories including self mix that allows guests to enjoy the liquor strength as they like according to their diversified drinking occasions.
We engage in propositional sales that leads to profit improvement and population increase for E&D through proposals of store concepts and appropriate mix drinks suitable for characteristics or needs of guests. Moreover, we introduce various promotions all-year-round and extensive POP materials such as posters and table-top menu.