Value Creation Cycle

Value Creation Cycle

Toward Realizing Our Mission
of Achieving Sustainable Growth

The CCBJH Group aims to create both social and economic value and
achieve sustainable growth by using water and other indispensable
natural resources responsibly to provide all its customers
high-quality value-added products, while working in collaboration
with The Coca-Cola Company and the members of the Coca-Cola system in Japan.

CSV Model


Deliver happy moments to everyone while creating value


Natural capital
  • Water, which is the source of our value creation, and other natural resources
Intellectual capital
  • Key global brands, led by "Coca-Cola," and brands loved in Japan
  • Marketing and R&D expertise to meet the needs of our customers
  • Close relationships with The Coca-Cola Company, including the Coca-Cola (Japan) Company, and members of the Coca-Cola system in Japan
Manufactured capital
  • A raw materials procurement network, leveraging the scale of the global Coca-Cola system, that facilitates the production of safe and trustworthy products
  • Cutting-edge management systems, facilities, and technology in our production plants
  • A network of vending machines covering our entire sales area
Human capital
  • Employment of diverse and inclusive human resources
  • Different work styles that allow employees to maximize their talents
Social capital
  • The trust of our stakeholders and their support for CSV initiatives
  • Close involvement in community activities throughout our sales area
Financial capital
  • Good stewardship of capital
  • Solid balance sheet
  • Shareholder returns

Business Model

In our beverage business, the CCBJH Group aims to deliver to customers the beverages they want, when and where they want them. To make this a reality, we aim to achieve best-in- class innovation and operations while collaborating with The Coca-Cola Company and the Coca-Cola (Japan) Company.
While rapidly responding to changes in society and the market environment, we are creating products that not only meet customer needs now, but will also fulfill unmet needs.

The Coca-Cola system in Japan

The Coca-Cola system in Japan is composed of Coca-Cola (Japan) Co., Ltd.—which supplies beverage base, plans and develops new products, and conducts marketing activities—as well as five bottling partners and other affiliated companies that manufacture or sell products and retrieve their containers for recycling.




The achievement of sustainable growth by promoting responsible business practices and ensuring profitability

Social value

Consumers and customers

  • Delivering happy moments to consumers by providing refreshing beverages that support consumers’ lifestyles, as well as promoting more informed and healthier choices
  • Increasing awareness and support of appropriate beverage habits


  • Promotion and development of a lowcarbon society, a circular economy, and a society that coexists with nature

Business partners/

  • Building of constructive relationships aimed at shared sustainable growth
  • Long-term support for producers, retailers, and food service establishments


  • Provision of workplaces and opportunities that enable employees to work with pride and to continue learning regardless of gender, age, or generation


  • Revitalization of communities
  • Helping address social issues


  • Creation of shareholder value by ensuring profitability and promoting ESG initiatives