Coca-Cola Bottlers Japan to Introduce Japan’s No. 1* Energy Drink Brand, Monster Energy, to Its Vending Machine Network This Summer
— Driving New Value Creation and Accelerating Growth in the Vending Business

Coca-Cola Bottlers Japan Inc. (headquartered in Tokyo; Representative Director, President & CEO Calin Dragan; hereafter “CCBJI”) today announced that it will begin offering Japan’s No. 1* energy drink brand, Monster Energy, through its vending machine channel from this summer, under an agreement with Monster Energy Japan (headquartered in Tokyo; Representative Mitsuhiro Matsumoto) and Asahi Soft Drinks Co., Ltd. (headquartered in Tokyo; President and Representative Director Kayoko Kondo; hereafter “Asahi Soft Drinks”), which holds the brand’s distribution rights in Japan.
*Source: Soft Drink Research Institute estimates, based on manufacturer shipment volume (cases) in the Japanese energy drink market, January–December 2025.

Through this initiative, CCBJI will introduce a leading energy drink brand into its industry-leading, large-scale vending machine network, which is one of its core strengths, thereby expanding consumer choice and purchasing opportunities while aiming to drive significant revenue growth and improve profitability. This will contribute to value creation and accelerated growth in its vending business, as well as the achievement of the ambitious targets set forth in its strategic business plan, Vision 2030.

CCBJI will offer Monster Energy 355 ml cans, supplied by Asahi Soft Drinks, and begin sales through vending machines around this summer’s peak season. The product will be rolled out sequentially across CCBJI’s entire operating area, covering Tokyo, Osaka, Kyoto, and 35 prefectures.
 

Product Overview

Product Name: Monster Energy
Package / Size: 355 ml can
Suggested Retail Price: JPY 213 (excluding tax) / JPY 230 (including tax)
Category: Carbonated soft drink
Sales Channel / Area: Vending machines across CCBJI’s operating area

Monster Energy, an energy drink brand, has been sold globally since its launch in the United States in 2002. It entered the Japanese market in 2012 and has continued to expand its presence as a leading energy drink brand in Japan. Monster Energy is not just a drink. It’s a lifestyle in a can, fostering shared experiences with fans across music, gaming, motorsports, and action sports.

CCBJI positions its extensive vending machine network as one of its key assets, with each machine functioning as an unmanned beverage retailer that provides 24/7 touchpoints with consumers. CCBJI has been at the forefront of transforming its vending business, steadily enhancing productivity and efficiency through digitalization, the adoption of advanced technologies, and process optimization. By introducing Monster Energy, which has a strong global fan base, CCBJI aims to further accelerate its transformation initiatives while contributing to the continued growth and revitalization of Japan’s vending machine market.

Guided by its mission to “deliver happy moments to everyone while creating value,” CCBJI will continue to collaborate with a wide range of partners and provide sustainable value to all stakeholders.