Coca-Cola Bottlers Japan Inc. today announced price revisions for green tea products, effective for shipments beginning March 1, 2026.
The cost of conducting business activities has continued to rise against the backdrop of a prolonged period of high raw material and energy prices, alongside exchange rate fluctuations. Under these circumstances, we have made the utmost efforts in our business activities to improve production and operational efficiency, as well as reducing costs. Despite such efforts, market conditions make it difficult to continue absorbing the impact of increased costs through our corporate efforts alone. Additionally, the price of tea leaves used in green tea products are soaring, and the whole beverage industry is expected to face further cost increases.
In response to this situation, we have decided to implement further price revisions for green tea products. We are committed to continuously providing our customers and consumers with safe, reliable, and high value added quality products. We thank you for your understanding in this matter.
1. Products subject to price revisions:
Green tea products (Ayataka brand products) *excluding certain products
2. Revision rate:
Manufacturer's suggested retail prices revised by +6.3~12.1%
3. Revision date:
March 1, 2026 (based on shipments)
4. Target channels:
All channels
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