Coca-Cola Bottlers Japan Inc. today announced the installation on July 7 of its first Expo 2025 Osaka, Kansai, Japan Support Vending Machine at the Osaka International Convention Center (Grand Cube Osaka). This signals our efforts to build momentum for the 2025 World Exposition in Japan (hereafter the Expo).
The First Expo 2025 Osaka, Kansai, Japan Support Vending Machine（Osaka International Convention Center）
The upper signboard of the first Expo 2025 Osaka, Kansai, Japan Support Vending Machine carries the Expo’s official logomark and theme “Designing Future Society for Our Lives," while the side depicts the logo, theme, and 3 subthemes. Using a simple design creates strong visibility, with white characters against the background of Coke Red - Coca-Cola’s corporate color. This design powerfully communicates the Expo’s theme. In addition, a share of proceeds from this machine will be donated to the Japan Association for the 2025 World Exposition. Donations will support various momentum-building activities leading up to the start of the Expo. This way we hope to bring excitement to the event together with our customers through their drink purchases.
Coca-Cola began business in Osaka in 1961 when then Kinki Beverage Co., Ltd. (formerly Kinki Coca-Cola Bottling Co., Ltd.) signed a bottler contract with the Coca-Cola Company. Ever since, we have strengthened ties with the people of Osaka and moved forward together. At the 1970 Osaka Expo, we provided Coca-Cola at the venue and contributed to the success of the event that saw some 64 million visitors. As a company with a long history in Osaka, we hope the region’s second Expo 55 years later will be a symbol of economic recovery from the COVID-19 pandemic. We will continue our support, including sponsorship of the thematic project Signature Pavilion as a Gold Partner. As a first step, we will use this and other vending machines - a familiar sight for consumers - and aim to contribute to momentum for the event.
For the success of the Expo, it is important to raise recognition not only in Osaka and Kansai, but throughout Japan. To this end, we will work with other bottlers and leverage the entire Coca-Cola system to roll out Expo 2025 Osaka, Kansai, Japan Support Vending Machines across the country.
[Outlines of the First Expo 2025 Osaka, Kansai, Japan Support Vending Machine]
Installed on: July 7, 2022 (Thu)
Location: Osaka International Convention Center, 1st floor next to Plaza Stage (Grand Cube Osaka: 5-3-51 Nakanoshima, Kita-ku, Osaka)
On July 7, an installation ceremony for the first Expo 2025 Osaka, Kansai, Japan Support Vending Machine was held at Osaka International Convention Center.
From the left,
Mr. Yoshimasa Sakai, Director General of Momentum Fostering Bureau of the Japan Association for the 2025 World Exposition
Yoshiki Fujiwara, Executive Officer & Head of Business Development of CCBJI and Representative Director & Vice President of Coca-Cola Customer Marketing Co., Ltd.
Mr. Takaomi Haga, Director and General Manager of Sales Department, Osaka International Convention Center Corp.
【Comments by Mr. Yoshimasa Sakai, Director General of Momentum Fostering Bureau of the Japan Association for the 2025 World Exposition】
We would like to express our sincere gratitude to Coca-Cola Bottlers Japan Inc., a Gold Partner of the Signature Pavilion theme project for Expo 2025 Osaka, Kansai, Japan, for starting a new initiative by installing vending machines in support of the Expo.
We hope that the installation of vending machines wrapped with a wonderful design using the logo of the Expo in various parts of Japan will help convey the significance and attractiveness of the Expo to a wider audience. We would also like to express our deep appreciation for the donation of a portion of the proceeds from the sales of these support vending machines to the association's momentum-building activities.
Expo 2025 Osaka, Kansai, Japan is a participatory Expo that everyone will work together to create even before it is held. We will continue to work together with Coca-Cola Bottlers Japan Inc. to further build momentum for the Expo and to make the event a success.
【Comments by Shinichi Fukushima, Representative Director and President, Osaka International Convention Center Corporation】
We have just over 1,000 days to go until the start of the Expo 2025 Osaka, Kansai, Japan. With the aim of contributing to Osaka’s development and globalization through MICE, Osaka International Convention Center Corporation offers full support to the success of the Expo. We see this event as an opportunity for Osaka and Kansai to leap forward into the world.
The installation of an Expo 2025 Osaka, Kansai, Japan support vending machine at Osaka International Convention Center (Grand Cube Osaka) will provide operational assistance for the Expo with Coca-Cola Bottlers Japan Inc. Through this initiative, we hope to make the event a success and gain the support of many people towards the theme of "Designing Future Society for Our Lives".
When you come to Grand Cube Osaka, we hope you use Coca-Cola’s Expo Support Vending Machine next to the Plaza Stage on the 1st floor so that you can also contribute to the success of the event.
【Comment by Yoshiki Fujiwara, Executive Officer & Head of Business Development of CCBJI and Representative Director & Vice President of Coca-Cola Customer Marketing Co., Ltd.】
Since April this year, we have participated in the Expo 2025 Osaka, Kansai, Japan as a Gold Partner through our sponsorship of an event thematic project.
The Expo 2025 Osaka, Kansai, Japan Vending Machine is one such effort. I am delighted to have the opportunity to present it at this time.
We hope you feel excitement for the upcoming Expo through the vending machine, available for everyone to easily use.
We plan to place these support vending machines across the country. The aim is to create momentum for the Expo with the assistance of companies and groups willing to install the machines in support of the event.
We will continue to implement measures that only the Coca-Cola system can provide.
※Please note that the information contained in news releases is current as of the date of release. Certain information may have changed since the date of release.