In response to the ever-changing social environment amid the spread of COVID-19, Coca-Cola Bottlers Japan continues to work on community revitalization in various ways with the top priority on the health of all stakeholders.
As part of such efforts, our staff members visited Fukushima Prefectural Hall and donated 4,800 Coca-Cola products and 1,000 masks on Thursday, Sept. 17 to express our respect and sincere gratitude to the healthcare professionals who work hard every day to prevent the spread of infections in the prefecture. The donated items will be distributed to medical sites through the prefectural government.
Mr. Mitsuaki Toda, Director of the Fukushima Prefectural Department of Health and Welfare, said, "We are grateful for the many products and masks donated. It will be a great encouragement for the medical institutions."
Relationship between Fukushima Prefecture and Coca-Cola Bottlers Japan
On March 17, 2020, Coca-Cola Bottlers Japan Inc. made a courtesy visit to Aizuwakamatsu City, to donate part of sales from "Cola-Cola" Slim Bottle Aizu Design for use in promoting tourism in Aizuwakamatsu City.
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Launched on August 13, 2018, "Coca-Cola" Slim Bottle Aizu Design has been well received as an exclusive bottle only available in regions around Aizu, with an iconic illustration of the city symbol, Tsurugajo Castle, and popular folk crafts of Akabeko and Okiagarikoboshi.
The number of people infected with Covid-19 in Japan has not yet decreased, and we must stay alert to ongoing situations. However, it is the efforts of the healthcare professionals working hard on the front line even at this very moment, that allow us to stay healthy and prevent the further spread of infections. To express our support and gratitude, we decided to take this approach of donating our products.
Under the corporate philosophy, "Paint it RED! Mirai o nurikaero", we will continue to strive for our mission to "deliver happy moments to everyone while creating value" by working with various partners to address community challenges.