On March 17, 2020, Coca-Cola Bottlers Japan Inc. made a courtesy visit to Shohei Muroi, Mayor of Aizuwakamatsu City, to donate part of sales from "Coca-Cola" Slim Bottle Aizu Design with a hope that it would be useful to promote tourism in Aizuwakamatsu City.
When donation certificate was presented in Aizuwakamatsu City Hall by Kazuhiro Sato, CCBJI South Tohoku Area Sales Head, Mayor Muroi kindly commented, "Aizuwakamatsu has received many people from Japan and overseas. We will use the donation to support tourism of the city and to advertise attractiveness more."
What is "Coca-Cola" Slim Bottle Regional Design?
Since June 2017, the company has been designing bottles with regional symbols and tourist spots across Japan and selling them locally in limited volume as a special package to make travel more enjoyable. The company so far marketed 33 variations, which enjoy popularity among lots of people as a perfect souvenir.
The "Coca-Cola" Slim Bottle comes in a 250 ml drink-up size that is good for a break at work and at home, on the move, and women. In addition to the iconic curvy shape, with which you can tell it is a Coca-Cola if you feel it even in the dark, the bottle uses aluminum material. The ice-cold feel of the bottle will make Coca-Cola more tasty and refreshing.
Aizu Design features a popular sightseeing spot Tsurugajo Castle, Akabeko red cow toy and a roly-poly Okiagari koboshi.
Launched on August 13, 2018, "Coca-Cola" Slim Bottle Aizu Design has been well received as an exclusive bottle only available in regions around Aizu, designed with iconic illustration of Tsurugajo Castle as a symbol of the city, popular auspicious folk crafts of Akabeko and Okiagari koboshi.
CCBJI will continue to actively participate in advertising attractiveness of regions and supporting tourism under the concept "make travels more enjoyable" with our "Coca-Cola" Slim Bottle Regional Design Bottles, aiming to be the preferred partner for people in communities.
When you visit Aizuwakamatsu City or surrounding areas, pick up this slender-shaped bottle that is available only in this region. The refreshing sensation that comes from icy cold aluminum bottles will sure adorn your trip with vivid memories even more.