On January 23 (Thu), 2020, Coca-Cola Bottlers Japan Inc. (hereafter, CCBJI)concluded "Agreement on Comprehensive Collaboration" with Kimitsu City, Chiba Prefecture.
The agreement is for Kimitsu City and CCBJI to collaborate as partners and address improvement of the service quality for the Kimitsu citizens and growth/development of the city area.
Background of concluding Agreement on Comprehensive Collaboration
Taking advantage of the Olympic and Paralympic Games Tokyo 2020, Kimitsu City has been promoting "creation of momentum for the Olympics for the citizens and building legacies for the next generation".
The effort has been backed by the fact that Kimitsu City had been selected as a municipality which the Tokyo 2020 Olympic Torch Relay will pass through and that boccia player Takayuki Hirose, who lives in Kimitsu City, had been chosen as a Japan national team player for the Paralympic Games Tokyo 2020.
On the other hand, CCBJI sets contribution to local communities as its proposition as "a total beverage company which comes close to the people’s lives and daily livings, and delivers happy, refreshing moments every day, and in every occasion of their lives".
In light of these, Kimitsu City and CCBJI determined that through mutual cooperation, they will be able to implement initiatives useful for improvement of the lives of citizens in a wide range of fields, including education, human resource development, crime prevention, disaster prevention, health, and sports in Kimitsu City.
One of the initiatives to be implemented to create momentum for the Olympic and Paralympic Games Tokyo 2020 is "to deploy Coca-Cola Olympic Torch Relay Memorial vending machines to each spot in the city including around Kimitsu City."
Coca-Cola Olympic Torch Relay Memorial vending machines are CCBJI's vending machines installed limitedly in the municipalities that the torch relay will pass through.
The vending machines have a special wrapping with the name of municipality and the date, informing not only Kimitsu citizens but also visitors to the city of the torch relay.
Other than Coca-Cola Olympic Torch Relay Memorial vending machines, the parties also plan to create momentum for the Olympic and Paralympic through various events.
In addition to these initiatives, through cooperation with Kimitsu City in a wide range of fields, such as sports, disaster prevention, and crime prevention, CCBJI will contribute to improvement of the lives of citizens.