On September 5, Coca-Cola Bottlers Japan Inc. launched "Coca-Cola" Slim Bottle Kyoto Design that is designed with famous tourist landmarks of these areas which includes a project of "Another Kyoto" (Kyoto by the sea, Mori no Kyoto, Ocha no Kyoto and Kyoto Otokuni) that highlights the areas in Kyoto that are distinct and different from the ancient capital of Kyoto in a gift box.
The product is available for purchase at train stations and souvenir shops in Kyoto Prefecture.
This agreement is based on the "Partnership Agreement Concerning Regional Tourism Promotion" concluded between CCBJI and Kyoto Prefecture on September 3, and is aimed at promoting regional tourism and local development through the “Another Kyoto" project.
[A photo taken on Sep 3 in the signing ceremony at the Kyoto Prefectural Hall]
From the left: Gonzalez, Head of Division,
and Nishiwaki, Governor of Kyoto Prefecture
Despite COVID-19 crisis, we hope you enjoy "Another Kyoto" different from the ancient capital of Kyoto also when you come to Kyoto, by taking all the preventative measures against infection.
For more information on "Another Kyoto", please visit the following websites:
"Kyoto by the sea"
https://www.uminokyoto.jp/english/
"Mori no Kyoto"
https://morinokyoto.jp/ (Japanese)
"Ocha no Kyoto"
https://ochanokyoto.jp/ (Japanese)
"Kyoto Otokuni"
http://otokuni-kyoto.sakura.ne.jp/wp/ (Japanese)
"Kyoto Tourism"
http://www.kyototourism.org/en/
What is "Coca-Cola" Slim Bottle Regional Design?
Since June 2017, the company has been designing bottles with regional symbols and tourist spots across Japan and selling them locally in limited volume as a special package to make travel more enjoyable. The company so far marketed 33 variations, which enjoy popularity among lots of people as a perfect souvenir.
The "Coca-Cola" Slim Bottle comes in a 250 ml drink-up size that is good for a break at work and at home, on the move, and women. In addition to the iconic curvy shape, with which you can tell it is a Coca-Cola if you feel it even in the dark, the bottle uses aluminum material. The ice-cold feel of the bottle will make Coca-Cola more tasty and refreshing.
Under our mission to "Deliver happy moments to everyone while creating values", CCBJI will come close to the people's lives and daily livings, and contribute to the local communities through initiatives like this.