Coca-Cola Bottlers Japan Inc. helps promote tourism with "Coca-Cola" Slim Bottle Chiba Design!
Coca-Cola Bottlers Japan Inc. has donated part of its "Coca-Cola" Slim Bottle Chiba Design proceeds to Chiba Prefecture under its agreement on alliance and cooperation in tourism signed with the prefecture. After holding the 1st. donation certificate presentation ceremony last May, this time we made a courtesy visit to Chiba Vice-Governor Takigawa on July 21 as the 2nd. time.
Upon presenting a donation certificate at Chiba Prefectural Government, Tomohiro Ichikawa, CCBJI Head of Kanto District Sales, Vending Area Sales, Vending Business said "We hope that the use of this donation would be of help to further enhance attractiveness of Chiba Prefecture as last year. We wish to contribute to promotion of Chiba Prefecture's tourism in ways only CCBJI can", and a word was given from Chiba Vice-Governor Takigawa, saying "As the passionate and refreshing bottle which conjures up an image of the ocean in Chiba and marine sports gains popularity, it has been purchased by many people. We will use the donation to support tourism of the prefecture.
What is "Coca-Cola" Slim Bottle Regional Design?
Since June 2017, the company has been designing bottles with regional symbols and tourist spots across Japan and selling them locally in limited volume as a special package to make travel more enjoyable. The company so far marketed 33 variations, which enjoy popularity among lots of people as a perfect souvenir.
The "Coca-Cola" Slim Bottle comes in a 250 ml drink-up size that is good for a break at work and at home, on the move, and women. In addition to the iconic curvy shape, with which you can tell it is a Coca-Cola if you feel it even in the dark, the bottle uses aluminum material. The ice-cold feel of the bottle will make Coca-Cola more tasty and refreshing.
Chiba Design features Tokyo Bay Aqua-Line, surfing, and Inubosaki Lighthouse!
In front of the bottle, you find Tokyo Bay Aqua-Line that links between Kisarazu City, Chiba Prefecture and Kawasaki City, Kanagawa Prefecture on the other side, and surfing. On the back of the bottle, there is an illustration of "Inubosaki Lighthouse", which is located on a Cape protruding into the Pacific Ocean and is also designated as a registered tangible cultural property of Japan.
Under our mission to "Deliver happy moments to everyone while creating values", CCBJI will come close to the people's lives and daily livings, and contribute to the local communities through initiatives like this.