"Daigakudo Building", a commercial building in Chuo-ku, Kumamoto City, was completed in 1968, and a Coca-Cola OOH billboard sign was installed on the roof.
The large Coca-Cola signboard, set up at the intersection of the city's busiest national roads, has been popular among local people as a symbol of the city center for about 50 years with a nickname of "Coca-Cola Building" in the local Kumamoto, attracting the eyes of pedestrians and cars waiting for traffic signals with its outstanding presence.
Building and signboard before the disaster (courtesy of Furusho Urban Development)
The "Coca-Cola Building" was damaged by the Kumamoto earthquake that occurred in April 2016, and was dismantled together with the signage two years later. The building is currently under reconstruction targeting to open in June 2020.
As the building owner received many voices from the citizens who wanted to restore Coca-Cola signboard during the reconstruction planning, they consulted with us to re-install the signage and the decision was made to install the large LED signage this time.
Outline of the signboard
Format: Full LED Vision
Size: H3840mm x W25,600mm
Installation timeframe: End of April 2020
Lighting of the signage: June 1, 2020 (plan)
On April 24, 2020, signage installation completed, and the operational test is in progress
Since LED vision is capable of producing various types of images, including video and still images, we plan to send out local information in addition to new product and campaign information.
We hope that the revival of Coca-Cola Building, which has been loved in Kumamoto for about half a century, would be a symbol of the reconstruction from the disaster, closer to the people in the community than ever before.