Collaborative Initiatives with Stakeholders
Cooperative Ventures with Local Governments
CCBJI is working with local governments to promote horizontal recycling of PET bottles via the bottle-to-bottle venture.
We aim to foster the circular utilization of PET bottles in Japan by establishing a collection and recycling scheme that brings together citizens, business, and government.
Cooperative Bottle-to-Bottle Venture with Tokai City, Aichi Prefecture
In July 2023, we signed an agreement with Tokai City, Aichi Prefecture, for the purpose of promoting bottle-to-bottle horizontal recycling of PET bottles.
Cooperative Bottle-to-Bottle Venture with Nishinomiya City, Hyogo Prefecture
In March 2023, we signed an agreement with Nishinomiya City, Hyogo Prefecture, for the purpose of promoting bottle-to-Bottle horizontal recycling of PET bottles.
Cooperative Bottle-to-Bottle Venture with Numazu City, Shizuoka Prefecture
In February 2023, we signed a "Business Collaboration Agreement on PET Bottle Resource Recycling" with Numazu City, Shizuoka Prefecture, for the purpose of implementing "Bottle to Bottle" horizontal recycling of PET bottles.
Cleanup Activity
We work with our partners through cleanup activities in each region.
We also make efforts to clean rivers and oceans to improve the soundness of watersheds around each plant.
Cleanup Activities with Local Residents
CCBJI and the Coca-Cola system in Japan have been participating in International Coastal Cleanup (ICC) (*) since 2007.
In 2023, a total of 100 people, including President Calin, Coca-Cola (Japan), Yoshimi Town Office, NPO Green Bird and FamilyMart, participated in Yoshimi-machi, near the watershed area of Saitama Plant.
* International Coastal Cleanup (ICC) is the world's largest coastal cleanup campaign, launched by the largest marine conservation organization in the U.S., established as an environmental education center for marine life. It is prominent in its approach to collect marine waste data around the world using the same method to solve the global waste issue.
Other Activities
Umeda River Cleaning (Miyagi), collaborated with NPO Green Bird (Tokyo and others), Beach Cleanup in SUMA (Hyogo), Zero Waste Clean Walk Hiroshima (Hiroshima), Oyama General Cleanup (Tottori), MyonoTanigawa Cleanup Volunteer Activities (Ehime), Love Earth Cleanup (Fukuoka), Shirakawa Cleanup (Kumamoto)
Joint Research with the Nippon Foundation on How Trash Ends Up in Rivers
In February 2020, the Nippon Foundation and Coca-Cola (Japan) reported on the "Joint survey on waste outflow mechanism from lands to rivers," aiming to promote the proper collection and recycling of plastic resources as well as the countermeasures against marine waste announced in May last year. It was found that the causes of the occurrence were oadly divided into two categories: "Dumping and throwing away of waste" and "leakage." As a future effort, Coca-Cola System will take top priority on measures to prevent leakage from the empty container collection boxes beside the vending machines, which have been confirmed to have "leakage" of empty beverage containers.
Cooperative Initiatives with Business Partners
Bottle-to-Bottle Venture with Sugi Pharmacy
In April 2023, we launched a new bottle-to-bottle project that collects used PET bottles from designated Sugi Pharmacy stores in Aichi and Mie Prefectures, and breaks them down into raw materials for our new products.
We plan to gradually expand this collection area over time, aiming to further contribute to the recycling of PET bottles in Japan.
Bottle-to-Bottle Program Collaboration with Mitsubishi Estate
In June 2022, we enacted a Bottle-to-Bottle Recycle Circulation in collaboration with Mitsubishi Estate to recycle PET bottles, collected from offices in the Marunouchi area of Tokyo.
The Bottle-to-Bottle program collects used PET bottles from nine buildings managed by Mitsubishi Estate. We also use our vending machines and recycle boxes to encourage tenants to separate used PET bottles for recycling.
Realizing 100% Recycling with Seven & i Holdings
Hajime Series, the products jointly developed with Seven & i Holdings Co., Ltd., have been on sale since June 2019. The products are sold in 100% recycled PET bottles made only from PET resin generated from the recycling of used PET bottles collected from Seven & i Group stores. By switching to 100% recycled PET bottles, we have achieved a reduction in CO2 emissions.
Collaborative Efforts in the Beverage Industry
JSDA(The Japan Soft Drink Association's) "Declaration of 50% Bottle-to-Bottle by 2030"
We have endorsed JSDA declaration on the recycling of plastic in the beverage industry— announced in 2018—with the goal of achieving the 100% effective utilization of PET bottles by fiscal 2030, and we are collaborating with our industry peers in initiatives.
JSDA announced “Declaration of 50% Bottle-to-Bottle by 2030” in April 2021.
It represents the soft drink industry’s aim to increase the usage rate of the recycled resin which is made in the process of "Bottle-to-Bottle horizontal recycling" of used PET bottles into new PET bottles, to 50% or over by 2030 to contribute to the recycling society and reduce the environmental burden including CO2.
Attaching Consumer Awareness Stickers
To promote understanding of the role of the recycling box next to vending machines and reduce the rate of foreign material contamination, we have attached approximately 90,000 industry-unified educational stickers (CCBJI) promoted by Japan Automatic Merchandising Association of which we are a member, in the Tokyo metropolitan area, Chubu area, and Kinki region to encourage customers not to insert any items other than empty containers.
Demonstration Experiments on New Design of Recycle Box
Part of the bottle-to-bottle Tokyo Project, which was established with the Tokyo Metropolitan Government in 2020, involves conducting trials to, for example, change consumer behavior with regard to sorting recyclables and to prevent anything other than empty bottles from being placed in recycling bins.
(hole is facing downward)