As a trial to invigorate local communities, Mie Prefecture carries out a program “-Connecting us and society with [Happiness]-Mie Mirai” to come up with ideas for issue resolution towards Happiness of Mie Prefecture by people from all generations in the community coming together under the coordination of industry, government and academia along with the theme.
Hosted by Coca-Cola Bottlers Japan Inc. and an NPO Ｍ Bridge cooperation with planning by Research Center of Professor Aoki in Mie University faculty of humanities and Mie Prefecture, the activity has been carried out under the coordination of industry, government and academia since 2017 with an objective to activate local communities as an attempt to cultivate a future through dialogue of issues faced by the local people in the community in a proactive manner.
|Coca-Cola Bottlers Japan Inc.||Host and support of planning and operation.|
|NPO Ｍ Bridge||Host and facilitation of Representative Director Satoshi Yoneyama who is an expert specializes in conducting workshops.|
|Mie Prefecture||Cooperation in planning by providing issues, presenting open data relating to the issues and offering topics of discussion.|
|Mie University||Cooperation in planning and obtaining comments from Associate Professor Masao Aoki in Mie University who is an expert on CSR and CSV.|
As the number of participants grow each time from 129 in 2017 and 265 in 2018 with stronger involvement by Mie Prefecture and schools, the operation structure was also reinforced in 2018 with Mie Prefectural government proactively providing issues and cooperation from wide range of departments as well as with Mie University offering a forum for extension courses.
|1st. theme||Active involvement of male & female as well as work-life balance -Ｕ-29's perspective on ”Work & home”-
Description: Mie Prefecture Department of Environmental and Social Affaires Diversity Social Promotion Section Gender-Equal Team
|2nd. theme||Culture & richness in mind -Ｕ-29's place of belonging (third place)”-
Description: Mie Prefecture Department of Environmental and Social Affaires Cultural Promotion Section Culture Planning Team
|3rd. theme||NPO and sustainability -Ｕ-29's”necessities even they don't generate money”-
Description: Mie Prefecture Department of Environmental and Social Affaires Diversity Social Promotion Section NPO Team
|4th. theme||Mie Mirai round-table talk (look back)|
|1st. theme||Retention of young people in the Prefecture -Let's ask university students “what are the attractive points of Mie?”-
Description: Extension course by Mie Prefecture Department of Strategic Planning, Planning Section, Research Center of Professor Aoki in Mie University faculty of humanities, Mie University
|2nd. theme||Mie where we wish to meet, give birth and nurture –“What is a child-rearing & family-friendly community” we create together?-
Description: Mie Prefecture Department of Children and Welfare Declining Birthrate Combat Section
|3rd. theme||Diversity and “Happiness” -For creation of a diverse society-
Description: Mie Prefecture Department of Environmental and Social Affaires Diversity Social Promotion Section
|4th. theme||Wrap-up session “100 ways of future”|
The program was held for 4 times in total both in 2017 and 2018. After reviewing more than 100 ideas raised in 3 sessions, we looked into how we could consider a sense of happiness or values towards the sub title of ”Connecting us and society with [Happiness]” for discovery of possible ways in which we can leverage among corporations, municipalities, schools, civic activities etc.
Also in 2018, we employed various creative means to increase involvement as many people as possible by setting a session of an extension course at Mie University, and a time to welcome participation with children.
We offer a place where people can proactively involve for a happy future of Mie Prefecture through exchange of information and wisdom and interactions among those from various backgrounds, to be able to ultimately lead to actions leveraging insights of each individual.