- 100%：Zero / low colorie option for core brands
- 300%：Product growth of FOSHU/Foods with Function Claims (compared to 2016)
- 100%：Front-of-pack calorie label & straightforward nutritional information
- 100%：Observaion of The Coca-Cola Campany Responsible Marketig Policy
Communities
What we are doing
- Our aim is to develop sustainable communities and work toward solutions for social issues while maintaining communication with communities.
CSV Goals (Creating Shared Value) *The base year is 2015 and the target year is 2025 unless otherwise noted.
- 10%：Employee volunteers
- 1 Million：Paticipants in community programs
Environmental education programs
The Coca-Cola "Learn from the Forest" projects
Water is an essential resource for our business, and we take actions to promote water replenishment around our 17 plants. The water resource areas around our plants serve multiple functions. Not only do they store water, but also serve as habitats and nurturing grounds for plants and animals. Through Coca-Cola’s “Learn from the Forest” project, we aim to educate local residents and our employees on the importance of preserving these irreplaceable water resources and biodiversity in local areas.
| Production plants | Place | Project name |
|---|---|---|
| Zao plant | Zao town, Miyagi | The Coca‐cola "Learn from the Forest" project in Miyagi ZAOHow the event went |
| Iwatsuki plant | Katashina Village, Gunma | The Coca‐cola "Learn from the Forest" project in Gunma KATASHINA |
| Ibaraki plant | Ishioka city, Ibaraki | The Coca‐cola "Learn from the Forest" project in Ibaraki ISHIOKAHow the event went |
| Saitama Plant | Yoshimi-machi, Hiki-gun, Saitama Prefecture | The Coca‐cola "Learn from the Forest" in Yoshimi SAITAMAHow the event went |
| Tama Plant | Higashikurume City, Tokyo | The Coca‐cola "Learn from the Forest" project in Tokyo HIGASHIKURUMEHow the event went |
| Ebina plant | Atsugi city, Kanagawa | The Coca‐cola "Learn from the Forest" project in Kanagawa ATSUGIHow the event went |
| Hakushu Plant | Hakushu-cho, Hokuto City, Yamanashi Prefecture | The Coca‐cola "Learn from the Forest" in Hakushu YAMANASHIHow the event went |
| Tokai plant | Ena city, Gifu | The Coca‐cola "Learn from the Forest" project in Gifu ENA NAKANOHOUHow the event went |
| Kyoto plant | Ujitawara town, Kyoto | The Coca‐cola "Learn from the Forest" project in Kyoto UJITAWARAHow the event went |
| Akashi plant | Tamba-Sasayama city, Hyogo | The Coca‐cola "Learn from the Forest" project in Hyogo TAMBA-SASAYAMAHow the event went |
| Daisen plant | Houki town, Tottori | The Coca‐cola "Learn from the Forest" project in Tottori HOUKIHow the event went |
| Hiroshima plant | Mihara city, Hiroshima | The Coca‐cola "Learn from the Forest" project in Hiroshima MIHARAHow the event went |
| Komatsu plant | Saijo city, Ehime | The Coca‐cola "Learn from the Forest" project in Ehime KOMATSUHow the event went |
| Tosu plant/Kiyama plant | Tosu city, Saga | The Coca‐cola "Learn from the Forest" project in Saga TOSUHow the event went |
| Kumamoto plant | Aso city, Kumamoto | The Coca‐cola "Learn from the Forest" project in Kumamoto ASOHow the event went |
| Ebino plant | Ebino city, Miyazaki | The Coca‐cola "Learn from the Forest" project in Miyazaki EBINOHow the event went |
Activity introduction video
Maintaining the Aso Grasslands, the water source for the Kumamoto Plant
CCBJI was selected as the first recipient of the Certificate of Recognition for Corporate Supporters of the Aso Grasslands,which acknowledges companies and organizations that have made active contributions to Kumamoto Prefecture’s Aso Grasslands Maintenance Program. The certificate was presented to the Kumamoto Plant manager by the governor of Kumamoto Prefecture at the prefectural office.
Since 2011, toward solving the social issues of decreasing grassland area, lack of manpower and aging population involved in restoration projects, we have been supporting the Aso Grassland Restoration Project, which works to preserve and restore the Aso Grasslands environment. For many years, we have continued to provide grants to the Project and have supported company employees who volunteer for field burning. Field burning helps to restore and maintain the grasslands and makes a major contribution to grassland water retention and recharging functions, maintenance of the grassland landscape, elimination of harmful insects,and preservation of the living environments of endangered species. The Aso region is home to 56 endangered speciesof animals and plants, including Polemonium caeruleum,and our support for grassland restoration has led to the protection of diverse life forms.
Contributions to local communities through business
The CCBJH Group believes that thriving communities are a prerequisite for sustainable business activities and conducts a wide range of social activities in local communities based on this belief. Through our core business, we engage in activities such as supporting food banks and collaborating with local governments on agreements to supply drinking water to emergency shelters during disasters. By being involved in these ways, we are forging deeper ties with the community and expanding relationships.
Local assistance during natural disasters
We have prepared for large-scale natural disaster by entering into disaster relief agreements with 1,062 organizations (as of the end of 2021) in our sales areas. The provisions include prioritizing supplies of drinking water to emergency shelters and providing beverages from vending machines free of charge during disasters,so that people in the areas impacted by the emergency can rapidly access drinking water.
In 2019, we responded to requests from the government to provide beverages to residents of Chiba and Fukushima prefectures affected by typhoons Faxai and Hagibis. These efforts were commended in a letter of appreciation from the Ministry of Agriculture, Forestry and Fisheries.
Donating products through food banks
Since 2016, CCBJI partner with 26 organizations, including Second Harvest Japan (member of Alliance of Japan Foodbanks), which is Japan's first Food Bank organization and Food Bank All Japan Association, to donate our beverage products on a regular basis to children's cafeterias and social welfare facilities, etc. through Food Bank organizations in different regions.
Food Banks mean "Banks of food" and are the organizations and activities that distribute food items that are still edible, but have to be disposed of, to the facilities and people who are in need. The Food Loss Reduction Promotion Act was enacted last year, and the activities of Food Banks are drawing even more attention.
The number of Children's Cafeterias is increasing year by year due to the changes in the home environment. The Children's Cafeterias are playing the role to provide opportunities for the children from different environments to eat together, prevent loneliness, and receive dietary education, and develop the society that respects diversity. CCBJI is participating in these activities in the hope that our donations will help reduce food loss and resolve challenges that local communities face.
[Product donation results]
2016: 8,489 cases / 2017: 26,758 cases / 2018: 24,903cases / 2019: 9,585 cases / 2020: 20,477 cases / 2021: 11,063 cases / 2022: 38,713 cases / 2023: 35,443 cases
Tourism promotion agreements
We have concluded tourism promotion agreements with local governments such as in Chiba, Kanagawa, Saitama, and Kyoto prefectures, for the purposes of promoting tourism in the region.
Based on these agreements, we are developing Coca-Cola bottles with unique designs in each region and carrying out initiatives that include donating a portion of the sales proceeds.
Community support vending machines
We are promoting the installation of community support vending machines with unique illustrations at sightseeing locations and tourist attractions within sales areas. A portion of the sales proceeds of The Coca-Cola Company’s products from these support vending machines is donated to local governments and NPOs in those areas and is used to fund activities like regional revitalization and community development.
Support for Zenshiren* disability care
In the Coca-Cola System, including the CCBJH Group, we donate a portion of the proceeds of sales from vending machines with the Zenshiren sticker to Zenshiren, an organization that promotes greater social participation for disabled people and an increase in facilities for disabled children and adults. This program began in 1980 and has continued for over 40 years.
* National federation of the physically disabled and their parents associations
Photos sent from all over as tokens of appreciation
Ebino Plant receives Prime Minister’s Award in 2020 for promoting the greening of business sites
The CCBJI Ebino Plant (Ebino City, Miyazaki Prefecture) received the Prime Minister's Award in 2020, which is granted to individuals and organizations who have demonstrated outstanding contributions in promoting the greening of business sites.
An important production and logistics base in the southern Kyushu area, the Ebino Plant is a park-based facility in harmony with the rich, natural environment. The plant and its grounds attract as many as 150,000 visitors annually, including 70,000 visitors for our plant tours. In the plant’s water source area, we have concluded agreements with Ebino City and local forestry associations to carry out forest conservation activities and promote the protection of water resources. This award is normally presented at the Ceremony of awarding the MIDORI Prize (hosted by the Cabinet Office), which is held in April each year.
However, the ceremony was cancelled to prevent the spread of COVID-19, and an award presentation ceremony was held at the Miyazaki prefectural government’s office in November 2020.
A collaborative program to address community challenges
In Miyagi, Fukushima, Mie, and Miyazaki prefectures, the CCBJH Group is supporting initiatives designed to help solve regional issues. Based on collaboration between industry, government, academia, and nonprofit organizations—for example, regional administrations, educational institutions, and municipal organizations—the initiatives are conducted through a variety of projects, such as youth-led workshops, activity presentations, and awards systems.
In Saga prefecture, receiving the support of the Mayor of Tosu City, board of education, and Saga prefectural environment department, we support and operate the Ichimura Nature School Kyushu to revitalize the depopulated region and address various educational issues as one of our shared value activities with community.
SDGs Workshop, Mie Mirai (Mie Prefecture)
This workshop is held as a collaborative effort among Mie Prefecture, Dr. Masao Aoki’s research lab, Recurrent Education Center at Mie University, the nonprofit organization MBridge and CCBJH. In this event, participants exchange ideas to increase Mie Prefecture’s attractiveness and solve its problems through dialogue.
The Sendai Youth Award (Miyagi Prefecture)
Since 2017, we have collaborated with Sendai City and offered the Sendai Youth Award to recognize outstanding efforts by youth organizations that contribute to achieving a sustainable society and resolving social issues.
In the sixth award held in 2022, the target area was expanded to all of Miyagi Prefecture with the aim of creating an environment in which more young people can play an active role. Eight finalist teams that passed the preliminary screening presented their efforts in November.
FY2022 activity photos
Challenge Internship Project (Fukushima Prefecture)
Since 2016, we have partnered with Fukushima Prefecture’s Challenge Internship Project in cooperation with Saposen, a support center for organizations active in Fukushima. Through internships we support learning and other experiences for young people. We promote future city planning by helping educate young people about issues facing the region and the attractiveness of Fukushima.
Activity photos
MIYAZAKI SDGs ACTION (Miyazaki Prefecture)
This project brings together high school students, university students, and companies to learn and consider what a sustainable economy and society should look like. In 2022, CCBJH employees from our Ebino plant worked alongside local students to recycle coffee beans and tea dregs.
The Ichimura Nature School Kyushu
Upholding the basic philosophy of “leaning the power to live from Mother Nature”, we have been supporting and operating the Ichimura Nature School Kyushu, which supports healthy emotional & physical growth of children over 20 years in Saga. The school offers agricultural activities and a variety of hands-on experiential learnings in nature, so that students can obtain essential abilities for living within the society such as independence, creativity, cooperativeness, and self‐control through living together with peers at a nature-rich learning site.
The Ichimura Nature School won Grand prize from the Minister of Education, Culture, Sports, Science and Technology in the 1st. “Award for Companies Promoting Experience-based Activity of Youth” and other recognitions such as the Social Contribution Award and the Saga Best Award, the school has been highly evaluated by various sectors including the government.
The Coca-Cola Educational and Environmental Foundation
The Coca-Cola Foundation carries out a scholarship aid initiative to develop and nurture the type of young talent required by the international community, as well as develop human resources that support the local communities. For over 40 years, this initiative has helped students with financial difficulty to attend university. Starting 2020, in addition to those who plan to go to university, we also recruited those who plan to go to graduate school and be engaged in the "studies related to earth and environmental resources" for scholarship with the aim of promoting sustainability and SDGs.
*The Coca-Cola Foundation scholars are recruited through each high school every fall.
● Support for environmental education
The Coca-Cola Foundation is a Public Interest Incorporated Foundation that awards the “Coca-Cola Environmental Prize” to young people in each region who conduct environmental volunteer activities to promote and support community-based environmental education and environment conservation.
Energizing Communities through Sports
Hockey Team's community activities
Coca-Cola Bottlers Japan Holdings Group contributes to the revitalization of local economy through its business and works on various support activities while being constantly aware of community challenges. We operate the company sports "Coca-Cola Red Sparks Hockey Club". And the team not only delivers excitement to the local people through the games, but also creates opportunities for the young people to exercise, improve their technical abilities, and communicate safer instruction methods through the sports clinic. The team proactively participates in local events as part of building a vibrant community and a society in which everyone can live actively and healthily.
Red Sparks Hockey Club
The Coca-Cola Red Sparks Hockey Club is a member of the Hockey Japan League, and based in the city of Hiroshima.
In 2022, the team won the Prince Takamado Trophy 2022 Hokey Japan League and was runner-up at the National Sports Festival, Corporate Women's Hockey Championship Tournament, and the 83rd Women's All Japan Hockey Championship.
In recognition of these achievements, the team received the Hiroshima Sports Association Sports Award.
Aiming to become a team loved by the local community, we contribute to creating a vibrant community through hockey.
- - Sports Clinic/Hockey Class: Held 14 times, attended by 550 people (2022)
- - Participation in cleaning activities: Hiroshima Flower Festival/Zero Waste Clean Walk Hiroshima
- - Participation in community activities: Otake de Sports Festa, Shirakobato Water Park Autumn Festival, Traffic Safety Campaign by Asakita Police Station, Special Fraud Prevention Campaign by Asaminami Police Station, etc.
Company Ambassadors
The CCBJH Group has appointed Shotaro Tsuoka as Company Ambassador. Tsuoka aspires to join the 7-man rugby team that will represent Japan in the 2024 Paris Olympics. As a result of CCBJH’s support, Tsuoka, a major member of the team, will be able to concentrate on competitions.
Plant tours
Plant tours are a method of direct communication with stakeholders, especially consumers and business partners. We offer tours of the Zao Plant (Miyagi Prefecture), Tama Plant (Tokyo), Tokai Plant (Aichi Prefecture), Kyoto Plant (Kyoto Prefecture), Hiroshima Plant (Hiroshima Prefecture) and Ebino Plant (Miyazaki Prefecture). Aiming for a partner trusted by everyone, we are using our plant tours to communicate The Coca-Cola Company’s production processes and food safety initiatives so that consumers can feel confident in choosing The Coca-Cola Company’s products.
Zao Plant (Miyagi Prefecture)
Tama Plant (Tokyo)
Tokai Plant (Aichi Prefecture)
Kyoto Plant (Kyoto Prefecture)
Hiroshima Plant (Hiroshima Prefecture)
Ebino Plant (Miyazaki Prefecture)
CCBJI Museum completed in the Tama plant tour area
In January 2022, the CCBJI Museum was completed at the Tama Plant in Higashi Kurume, Tokyo, by remodeling a tour facility. It is a future-oriented museum that also looks back at the history of Coca-Cola in Japan as well as how CCBJI was founded. The interior of the Museum is divided into a History Area, which presents the history of Coca-Cola and the bottling companies, and a Blue Sky Photo Area, which displays photos of the delivery trucks that operate in our business areas
History Area
Blue Sky Photo Area
Plant Tours for New Lifestyles
Online plant tours were launched in June 2021 to cover live tours suspended to prevent the spread of COVID-19. These tours are available remotely from anywhere, whether at home, school, or otherwise. Online tours were enjoyed by approximately 5,000 customers in 2022. Since we reopened in-person plant tours, online tours are temporarily being suspended. We plan to have special online programs during summer vacations.
Guides in the plants explain to participants remotely
Summer School
Our plants that have plant tours organize the "Summer School" targeting local children and their guardians.This program has special contents that covers not only various initiatives such as quality control in The Coca-Cola Company’s production processes and water resource conservation activities, but also "IN IKU", "hydration", and "initiatives for Ｗorld Without Waste" in addition to the normal plant tour.
In 2022, the program was held online and provided a learning experience for approximately 1,000 customers over four days.
Reopened In-Person Plant Tours
In December 2022, the Ebino Plant in Miyazaki Prefecture reopened for tours ahead of the six other plants in the area, bringing a liveliness back to the plants for the first time in two years and nine months. For the time being, tours will be gradually resumed, though on a limited scale and with infection control measures in place to create opportunities for face-to-face communication with customers.
Let's Enjoy the Environment in a Foreign Language
Supported by Kyoto University of Foreign Studies, Kyoto Plant offers “Let’s Enjoy Learning about the Environment in Other Languages,” in which participants enjoy studying about the environment, interspersed with foreign languages.
Families selected from open entry experience programs developed by the students based on the theme of a foreign language and the environment, incorporating “plays” and “experiments,” as they learn about environmental issues while familiarizing themselves with a foreign language.
Local seminars on the Sustainable Development Goals (SDGs)
As interest in SDGs increases, our dedication to achieving these goals has led us to engage in new efforts. We have developed a series of lectures and presentations at schools in order to introduce our CSV activities. We will continue to focus on communication with local communities as we devise new approaches to our goals.
Lecture at Toyosu Market
CCBJH was invited to give the keynote lecture at a workshop held at Tokyo’s Toyosu Market under the theme of “Trends in the Recycling of Plastic Resources and Measures Against Marine Waste: What We Can Do at Toyosu Market.” The title of the keynote lecture was “How the Coca-Cola System Addresses SDGs.” In the keynote lecture, it is described the priority issues in the Coca-Cola System Sustainability Framework, including the bottle-to-bottle initiative, and engaged in lively discussions with people involved with the market.
Online seminars for junior high school students
Employees held a special online seminar about recycling PET bottles for students at Anjo Nishi Junior High School in the city of Anjo, Aichi Prefecture. Held at the request of Anjo’s municipal government, the seminar, aimed at third-year students, emphasized learning about two SDG themes “Goal 12 “Ensure sustainable consumption and production patterns” and Goal 14 “Life below water.” The presenters provided easily understood explanations through a series of quizzes.
PET bottle recycling course for junior high school students
Employees of the vending Shiga SC were invited to Aketomi Junior High School in Moriyama, Shiga Prefecture to give first-year students a class on the environmental efforts of the city of Moriyama and our company and on PET bottle recycling. The presenters received many messages from the students, who routinely learn about SDGs and climate change. These messages included statements such as “I didn’t know that my own actions are linked to worldwide movements” and “I want to support 100% recycling, too.”
SDGs seminar for high school students
Employees went to Higashi Fukuoka Jikyokan Junior High School, part of the private school Higashi Fukuoka Gakuen in the city of Fukuoka, Fukuoka Prefecture, to conduct an exploratory lesson for second-year students, “What We Can Do to Achieve SDGs: Learning from the Example of Coca-Cola.” In August 2020, Higashi Fukuoka Gakuen and our company issued their “Joint Statement on Efforts To Meet SDGs,” stating their future intentions of building a better world through common efforts at sustainability.
Open communication and correct information
In the Coca-Cola system, we strive to provide easy-to-understand product information to consumers so they can manage their health and choose the beverages best suited to their individual needs. This includes product explanations on our website and calorie information on the front of nearly all Coca-Cola Company products*.
Furthermore, Coca-Cola Bottlers Japan Holdings Inc. conducts programs for local community residents in order to help support active, healthy lives and lifestyles through beverages.
* Front-of-package calorie information is not provided for fountain beverages (including products for in-cup vending machines and dispensers), returnable bottles, powdered products, diluted products, or water (non-sugar and unflavored).
Hydration seminars
There has been an increase in heatstroke and other health incidents related to high temperatures and humidity in recent years, and proper hydration during daily life and recreational activities has become more important than ever. Since we manufacture and sell beverages, we work toward the prevention of heatstroke through providing hydration seminars for schools, various organizations, and companies.
At these seminars, we communicate the importance of hydration and replenishing minerals, and the basics of preventing heatstroke.
Going forward, we will contribute to the prevention of heat stroke by utilizing the web meeting system to communicate knowledge on correct hydration to more people.
Drink Education seminars
In addition to communicating correct hydration, we hold IN IKU seminars to introduce various types of soft drinks and explain how to choose the right drink for each occasion and physical condition. In this seminar, we cover the characteristics and differences between FOSHU and Foods with Function Claims, which are often confused with each other, and explain how to read ingredients, nutrition, calories, and expiration date and other information on labels that are useful when selecting products.
Supporting Consumers' Health with an Extensive Product Line-up
We offer a wide product line-up adapted to diverse needs. We have responded to growing health consciousness with products such as mineral water, non-sugar tea, and no-calorie beverages, and in recent years we have also expanded our line-up to include Foods for Specified Health Uses (FOSHU) and Foods with Function Claims. We support our consumers' lifestyles through products that provide overall refreshment and contribute to improving health.
Products and services that support consumers' health
Coke ON Walk
Coke ON is a smartphone app that enables consumers to collect one stamp for each beverage purchased at compatible vending machines and then receive a drink voucher when they have collected 15 stamps. The app now features the Coke ON Walk function, which enables consumers to collect stamps for achieving certain walking targets. Through rewards for reaching cumulative step goals and special events, we help consumers develop healthy habits.
Mocktails
We are expanding the ways in which we can support a variety of consumer lifestyles by proposing a range of mocktail (non-alcoholic cocktail) recipes for the enjoyment of people who do not drink alcohol.
Drinks with no artificial coloring
“Fanta Grape” and “Fanta Orange” have no artificial flavors or coloring, and “Minute Maid Qoo Wakuwaku Orange” has no preservatives or artificial coloring.
Various package sizes and PET bottle shapes
We offer a wide range of packages, from drinking scenes and sizes to suit your taste, to easy-to-reach designs and shapes that are easy to recycle after drinking.
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Peko Raku Bottle
The “Peko Raku Bottle” is not just crushable, but compared to conventional PET bottles, it is easier to “hold” and “pour”.
The “Peko Raku Bottle” weighs just 29g, and its polygonal design means that the bottle can be easily crushed by lightly pressing down in a diagonal direction. -
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Air Bottle
The Air Bottle was introduced for the “AQUARIUS” sports drink 500ml PET in 2010. Its ergonomic design allows consumers to easily hold the bottle, and the air cushion-like feel offers a comfortable grip.
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Tenipita (perfect grip) bottle
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Welcoming Consumers from Overseas
As the number of tourists and foreign residents in Japan has increased in recent years, the Coca-Cola Bottlers Japan Holdings Inc. Group(CCBJH Group) has been taking part in business initiatives for the development of regional areas. We are committed to making products available to customers around the world with peace of mind.
Providing multilingual POP communication materials
We have prepared multilingual POP materials (in-store supplementary materials) to help consumers from many nations conveniently purchase products they trust. Coordinating with our business partners, we will offer materials at restaurants so that consumers from overseas can easily order and enjoy Coca-Cola products. On our vending machines, information is also displayed in multiple languages and, with the help of a smartphone, product information can be accessed in up to 15 languages (Japanese, English, Traditional Chinese, Simplified Chinese, Korean, Thai, French, German, Spanish, Portuguese, Russian, Italian, Vietnamese, Indonesian, Arabic). We aim to expand the number of multilingual vending machines by 2021.
Development of visitor-friendly vending machines
Previous vending machines were not designed in a way that took the needs of non-Japanese consumers into consideration, even in locations with many tourists. Accordingly, we developed a vending machine that makes it easy for consumers from overseas to select and purchase beverages. We installed the first such machine in Asakusa, a historic district that attracts many overseas visitors.
These vending machines are covered in appealing,original Japanese-style art and display information in multiple languages. The product line-up includes Coca-Cola and Fanta, brands familiar to overseas consumers from many countries, as well as beverage flavors that are exclusive to Japan. Information can also be viewed on local tourist attractions by scanning a QR code,which was added to help consumers have an even more satisfying experience.
Partnerships with local governments
CCBJI will work closely with local governments as a partner in the region, as well as invigorate local communities, promote education, and support human resource development. We have concluded comprehensive agreements in many regions to promote efforts to improve civilians’ lives in a wide variety of fields, including crime prevention, disaster prevention, health, and sports.
宮城県加美町との包括連携協定の調印式
Vending machines to build momentum for the Olympics and support athletes
In cooperation with the Coca-Cola (Japan) Company, which is the Presenting Partner of the Tokyo 2020 Olympic Torch Relay, we developed the “Coca-Cola Olympic Torch Relay Memorial Vending Machine” exclusively for local areas through which the torch relay passes, to support the fostering of regional momentum toward the Olympic and Paralympic Games and regional revitalization initiatives. We are also developing the “JOC Olympic Support Vending Machine” and the “JPC Paralympic Support Vending Machine” to support top athletes aiming to participate in the Olympic and Paralympic Games.
JOC Olympic Support
Vending Machine
JPC Paralympic Support
Vending Machine
Coca-Cola Olympic Torch Relay Memorial
Vending Machine
Basic principle on communities
We will further deepen the bonds we have cultivated with our local communities over long period of time and prosper together with the society towards sustainable future.
As a company cherished by all the people, we will continuously activate communities and materialize CSV (Creating Shared Value) with the society by facing challenges tackled by the society and local communities.
Policy on communities
We operate our business along with the following environmental policy, guidelines and definitions
- Materializing CSV (Creating Shared Value) with society
We will materialize CSV (Creating Shared Value) by making contributions to local economies through our businesses including sales activities and generation of employment and engage in various support in response to the challenges and issues local communities face at all times. - Dialogue and engagement with stakeholders in the communities
We carry out various activities with collecting the needs of local communities at all times. Upon implementing the activities, we keep in mind having dialogue and engagement with more diverse and greater number of stakeholders. - Guidelines on support*
When marketing is involved, we understand and comply with the policies stipulated by The Coca-Cola Company（TCCC）including “Responsible Marketing Policy” and “Global School Beverage Guidelines”. Bylaws correspond to the following guidelines upon implementing activities.- It shall align with Our Mission, Vision, Value.
- Upon supporting an event, it shall be aimed at resulting in CSV (Creating Shared Value) with society, which also enables us to win publicity, and to make diverse and greater number of stakeholders including employees engaged and participate.
- We never support organizations or entities that discriminate based on race, gender, skin color, nationality or social origin, religion, age, disability, sexual orientation, or gender identity.
- We basically do not support individuals, religious endeavors, political, legislative, lobbying or organizations.
- *Note that we follow the definitions of “Organize”, “Sponsor”, “Partner” “Support” and “Marketing” as stated below.
- Organize
- Planning, execution and management of operations by us as a main role.
- Sponsor
- Proactive cooperation upon execution including monetary support by agreeing on the summary of a business, an activity, an event etc.
- Partner
- Provide support to a plan, a business, an activity, an event, a corporation or organization to expose the company name etc.
- Support
- All of the above
- Marketing
- Marketing includes all commercial advertisement that can be spread to general public through media. Key objectives of the media are to promote products or influence consumer behaviors. Communication for mainly non-profit purposes such as education and public service advertising are not included.
- Supplementary provision
The policy is enacted and enforced effective January 1, 2018
(Revised in June 2021)
Basic principle on health and wellness
As a company staying close to an everyday life of consumers, we will offer valuable products and services that meet needs and tastes of wide range of generations by always considering health and wellness as top priority.
In addition, we will strive to help people maintain and enhance wellness through raising awareness for a proper eating and drinking habit and providing opportunities to enjoy sports, and will propose active and healthy lifestyles.
Policy on health and wellness
We operate our business along with the following policy on health and wellness.
- Disseminate information on products and services
- We work hard to offer products and services that contribute to maintenance and enhancement of health and wellness including FOSHU (Foods for specified health uses) and FFC (Foods with Function Claims) together with partner companies such as Coca-Cola (Japan) Co., Ltd.
- We also strive to provide comprehensive and sufficient information related to health and nutrition through indications on packages and explanations on website etc.
- Awareness raising and provision of programs
We will widely communicate active and healthy lifestyles through various media through our efforts to spread correct knowledge on health and nutrition. We will actively conduct various seminars to prevent heatstroke or lifestyle diseases as well as health-related programs. - Compliance of laws and regulations
We comply to health-related laws and regulations, ordinances, various agreements and voluntary standards. We also strive to gather related information at all times and respond speedily and appropriately while closely coordinating with relevant administrative agencies, industrial organizations, NPO/NGO, academic/practitioner experts, partner companies and others. - Supplementary provision
The policy is enacted and enforced effective January 1, 2018.