I am responsible for corporate sales of a new coffee brand with the aim of increasing its market share.
The company began handling COSTA Coffee, one of the largest coffee brands in Europe, in 2020, and we are creating a market for it in Japan. In order to increase the market share of this new brand, I am responsible for sales to corporations, which are mostly major food and drink chains. We are always striving to create proposals to solve problems faced by customers, and with COSTA Coffee, we engage in sales activities that focus on the coffee's high quality in order to make agreements with new customers and also to increase the number of orders from existing customers. We can expect sales routes to expand as brand recognition increases.