Proposals in sync with seasons and local events are best received by customers.
It is Oba-san and our buyers’ responsibility to discuss Coca-Cola product lineups, purchase volumes, and promotion details. In addition to Christmas and other seasonal events, Oba-san’s proposals go along with local festivals, and we appreciate them very much.
For instance, we grilled eels in front of customers on the Midsummer Day of the Ox, and Oba-san prepared bottled Coca-Cola for the occasion to boost the festive atmosphere. We are confident that it helped customers feel, “this supermarket is a little different”.
We also leave our Coca-Cola products display to Oba-san. He set up a Halloween theme display the other day, which brought the fullest enjoyment of the season.