Introducing our business in different venues

Introducing our business in different venues

In supermarkets (Kenzo Co., Ltd.)

We hope for proposals that make our sales spaces even better from the perspective of community and season.
  • “Season” is valued and featured in our sales spaces

    Dai Hiratsuka
    Cocomo Store,
    Kenzo Co., Ltd.

    “Season” is valued and featured in our sales spaces

    We run six supermarkets and one restaurant in Saitama and Gunma Prefectures. Amid the environment in which major companies come in and go out of our area as seen in the entire industry, we uphold a key word, “this supermarket is a little different”.

    Our representative used to be a fish merchant and still goes to a market every Tuesdays and Saturdays to directly purchase fresh fish for our store. This is because our big theme is to provide original products and services that are long loved by local customers.

    Cocomo Kenzo is proud of its fish lineup.
    We place seasonal sea foods in our shelves every day because it is essential for us to help customers feel the season through our store. Oba-san, the sales rep of Coca-Cola Bottlers Japan, gives us cooperation in creating seasonal sales spaces.
  • Proposals in sync with seasons and local events are best received by customers.

    Proposals in sync with seasons and local events are best received by customers.

    It is Oba-san and our buyers’ responsibility to discuss Coca-Cola product lineups, purchase volumes, and promotion details. In addition to Christmas and other seasonal events, Oba-san’s proposals go along with local festivals, and we appreciate them very much.

    For instance, we grilled eels in front of customers on the Midsummer Day of the Ox, and Oba-san prepared bottled Coca-Cola for the occasion to boost the festive atmosphere. We are confident that it helped customers feel, “this supermarket is a little different”.

    We also leave our Coca-Cola products display to Oba-san. He set up a Halloween theme display the other day, which brought the fullest enjoyment of the season.
  • We hope to continue receiving seasonal proposals that fit our store.

    We hope to continue receiving seasonal proposals that fit our store.

    Oba-san comes to our store regularly and looks around it carefully.
    He understands what kinds of products we want to place in our shelves first and then offer proposals and create sales spaces, which is a great help for us.

    We feel like we want ask him to think about our entrance display, not just the sales spaces. We hope to hear about more seasonal proposals that fit our store.

    Also, seasonal features are very important to supermarkets and to us who put focus on sea food sales. We would appreciate his continued support in creating our sales spaces.

    We want to continue creating better sales spaces without being content with the current conditions. We have big hopes in Coca-Cola Bottlers Japan!

Comment from sales rep

Mr. Hiratsuka, the store manager, leaves the Coca-Cola displays entirely to me.
Sales spaces change in a few days as it is said “living things”. I check inside the store and speak with Mr. Hiratsuka every time I visit so that I can gain clues for making proposals for sales spaces.
It is truly encouraging to hear “that program was great” from Mr. Hiratsuka and sales volume increases. Speed and proposal powers are the strengths of Coca-Cola Bottlers Japan. I will continue to provide buyers with proposals that activate stores and support Mr. Hiratsuka’s store operations.