Corporate Blog

"I thank you all for choosing Coca-Cola Bottlers Japan from all the various options you may have considered as your future workplace and for participating in this ceremonial event we held for prospective employees today. I feel very happy greeting you today and welcoming you next April when you formally come on board as the new members of the Coca-Cola Bottlers Japan group.

Our corporate philosophy, "Mission, Vision and Values" or "MVV" and our associated slogan "Paint it RED! Mirai o nurikaero (Let's repaint our future)" represent our strong commitment to achieve sustainable growth while continuing to create value, and our guiding principles for fulfilling our Mission, realizing our Vision and embodying the Values we define as our behavioral guidelines. I look forward to seeing all of you join our concerted efforts to live up to the "Mission, Vision and Values" after becoming a part of our family next year.

You still have around six months before joining the Coca-Cola Bottlers Japan group. In other words, you still have that much time left to enjoy the final phase of your college life before becoming a new grad. Please make the best use of this remaining half-year period. The reason why I say so is because what you experience and acquire as knowledge during this period will definitely be your help when you enter the labor force. As we are undergoing dynamic changes in the market environment and consumer needs, we welcome your fresh ideas and opinions and have high expectations of you serving as our new source of inspiration."

After listening to the opening speech, the prospective employees participated in activities separately organized by each group company. Two activities were organized by CCBJI, namely, the "Senior Employees' Career Analysis Workshop", and "Q&A Session with Senior Employees, which were both intended to help the newcomers picture their early career path after they join the BJI workforce.

 
First, they were split into small teams to discuss the issues laid out in the "Senior Employees' Career Analysis Workshop". They listened to what the senior employees had gone through themselves when they joined the company, how they developed their career to date and what they felt were the turning points in their private life. Based on what they heard from the senior employees, they created a Lifeline Chart for each.

After creating the Lifeline Chart, they moved on to the "Q&A Session with Senior Employees", where they actively raised questions that stimulated their curiosity, ranging from "What made you decide to join this company?", "Did you find any of the knowledge and skills you acquired in college useful when you were working as a vending salesperson?", "Did you devise any new ways to make more effective use of your strengths?", "What kind of colleagues would you like to work with?" to "What do you expect from newcomers?" and others.